Kia's Support for the Classroom

Kia+Donorschoose.org =

Support for Classrooms across the Country

                Parkway Family Kia is proud to give back to the community. As education budgets diminished, Charles Best witnessed fellow teachers attempting to fund classroom projects out of their own pockets. Rather than watch idly, Best founded DonorsChoose.org, an online charity that makes it very easy for anyone to help students in need. Public school teachers from every corner of America post classroom projects requests, and individuals can give directly to those that inspire them. More than 170,000 public and charter school teachers have used DonorChoose.org to secure funding for books, art supplies technology, and other resources that their students need to learn.

                In 2013, Kia partnered with DonorChoose.org for a second straight year. For the year, Kia contributed a total of more than $1,500,000, with $500,000 of that total coming from generous dealer marketing groups in the Southern Region. Through the “Double Your Impact” (DYI) donation-matching program, Kia provided 50 percent funding if other citizens philanthropist provided the remainder, effectively doubling citizen donations.

                The funding was used to support seven different Double Your Impact match offers: one national match offer, as well as more localized match offers in Atlanta, Dallas, Houston, Miami, Orlando, and Tampa.

                Together, with the support of nearly 30,000 citizen philanthropists, Kia’s two-year total impact of public education across the country is now more than $5 million. Through the end of 2013, 2.890 schools received funding for 5,914 projects, engaging an additional 29,263 donors, and reaching over 581,000 students-100% of them in high-need schools.

Kia National Campaign                                                               Impact: Houston

Total classroom impact                                                              Total classroom impact

$1,279,155                                                                                          $332,633

Classroom requested funded                                                   Classrooms requests funded

2,765                                                                                                        541

Students Reached                                                                           Students Reached

233,233                                                                                                  82,474

Schools with funded projects                                                   Schools with funded projects

1,969                                                                                                         260

Individual donors activated                                                        Individual donors activated

15,776                                                                                                      2,323