KBB Brand Image Award "Best Value Brand"

Parkway Family Kia is very proud of the latest award that has been given to the vehicle line. Last week, Kelley Blue Book announced Kia Motors America is a 2014 Brand Image Award winner for the “Best Value Brand.” The award showcases Kia’s continued commitment to providing value to its customers with an impressive lineup of stylish and fuel-efficient vehicles. This is a significant accolade by KBB.com, the leading provider of new and used car information, as it provides recognition of Kia’s evolution into a high-value brand. Importantly, Kia edged out Honda for the “Best Value Brand” title this year.

 From the entry-level models all the way up to the newer, more luxurious models, Kia vehicles are well known for offering more features per dollar than most of the competition. Not only that, but you get styling inside and out that makes every Kia look like a much more expensive car than it is. And now that Kia's resale values are competitive, too, the brand offers more value than ever.

"To be named a 2014 Brand Image Award winner for 'Best Value Brand' by Kelley Blue Book showcases Kia's continued commitment to providing tremendous value to its customers," said Michael Sprague, executive vice president of sales and marketing, KMA.  "Value will always be at the forefront of every vehicle we sell.  From the Rio all the way to the recently introduced K900 rear-drive luxury sedan, Kia continues to redefine what value means by offering an entire line-up of stunningly designed vehicles that are packed with the features and amenities today's new-car shoppers demand."

Kia's "Best Value Brand" distinction is based on annual new-car buyer perception data collected by Kelley Blue Book Market Intelligence's Brand Watch Study.

"Kia has come a long way in the eyes of the consumer," said Arthur Henry, senior analyst for Kelley Blue Book.  "Once known only for offering economy cars with good gas mileage, the brand has evolved through product growth and maturity into a high-value brand.  This is a similar path fellow import brands Honda and Toyota took in the 1970s.  In fact, Kia edges out Honda this year for the Best Value Brand title."

There is no better reason to buy a Kia. The proof is in the award that has been bestowed. If you have any questions or have not gotten to experience a Kia first hand, stop in to Parkway Family Kia.