Parkway Family Kia is really enjoying the recognition that the Kia brand has been getting as of late. “The Kia brand has always challenged convention and has consistently redefined the notion of what value means since entering the U.S. market 20 years ago,” said Michael Sprague, executive vice president of sales & marketing, Kia Motors America (KMA). “To be recognized by the editors of AutoTrader.com for our new luxury flagship sedan and our wildly popular affordable halo vehicle is a clear indication that our products continue to surprise and delight today’s new-car buyers with a perfect balance of world-class design and quality, user-friendly technology and amenities, as well as value.”
To be selected for the AutoTrader.com 2014 Must Test Drive accolade, vehicles must be available for sale by October of 2014, be widely available for sale in the U.S. (at least half of the 50 states), have a base price under $75,000 and be produced (or planned to be produced) in volumes of 10,000 or more. The judging criteria focused on four key attributes: value, comfort, performance and style. Vehicles that were selected to the AutoTrader.com 2014 Must Test Drive list where those that had to be driven to be fully appreciated and offered something unexpected that would surprise car shoppers, particularly those who may not have previously thought to consider that brand or model before.
A street Soul named desire
The totally transformed Kia Soul design is instantly recognizable yet thoroughly fresh, with more than a passing nod to the hot Track’ster concept that was unveiled in 2012. Riding on a new chassis that is stiffer, longer and wider, the all-new Soul has grown up without losing its edge, allowing for more passenger and cargo room while reducing NVH levels. A flatter torque curve and significant suspension upgrades make the 2014 Soul a nimble and agile companion in congested urban environments.“The Soul is on our Must Test Drive list because it really isn't just another small SUV. Many of these little cars use a certain cute factor to hide a low-budget interior, not the Soul,” said Moody. “With notable options like navigation, streaming audio, Infinity sound, heated and ventilated front seats, heated rear seats and a huge panoramic sunroof, the Kia Soul is anything but just another affordable subcompact.”
Honoring Soul owners’ fierce individualism, three unique trim levels are available: Base, Plus and Exclaim. With a base price of just $14,900 excluding the $795 destination chargeSoul has become the brand’s top-selling subcompact vehicle since going on sale late last year.
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