Thursday, May 1, 2014

The Kia Evolution







Parkway Family Kia is celebrating the fact that 2014 marks Kia’s twentieth year in the U.S. market. In that time, Kia Motors America has experienced unprecedented growth-18 years of consecutive sales growth-while investing more than $1.4 billion in its first U.S. assembly plant and creating more than 14,000 plant and supplier jobs. Kia enters 2014 poised to continue its momentum.
Kia’s rapid rise over the past five years has been fueled by a willingness to challenge the status quo with vehicles like the Optima, Sorento, and Cadenza, dramatically raising the profile of the brand. Kia’s aggressive new vehicle launch cadence continues into 2014, including an all-new minivan and the Soul EV. The first release of the year, though, is the boldest symbol yet of just how far Kia has risen: the all-new 2015 K900 flagship luxury sedan. The K900 is the next logical progression, demonstrating Kia’s world-class design and technological sophistication, and will continue to help redefine the brand going forward.

Along with iconic design, the 2014Soul offers an improved ride and handling, as well as an impressive suite of high-tech options. If that weren’t enough, Soul is now forecast to retain its value better than any other vehicle in its class. To that end, Soul was recognized with a Residual Value Award from ALG, a leading provider of data and consulting services to the automotive industry. Each year ALG recognizes vehicles that are predicted to best retain value in their class, and Soul earned top honors in the subcompact utility segment for its premium feel and competitive pricing. ALG determines Residual Value Award winners based on a variety of factors including careful analysis of the automotive industry, the vehicle’s performance, quality and the overall price. 

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