Parkway Family
Kia stands in support of the decision that has been made by our corporate
leaders in regards to this very controversial issue. Our official stance is the
following:
"The comments allegedly made by Clippers owner Donald
Sterling are offensive and reprehensible, and they are inconsistent with our
views and values. We are suspending our advertising and sponsorship activities
with the Clippers. Meanwhile, as fans of the game of basketball, our support of
the players and the sport is unwavering."
After his racist comments became public this weekend,
corporations are sprinting out of the Staples Center and away from the Clippers
and perhaps the most brutal blow comes from KIA who has dropped their
sponsorship of the Clippers and suspended their Blake Griffin ads in the
process.
This is probably the one sponsorship that detonates the bomb
that the Clippers are sitting on as now not only is the league and the team
losing money but so too is one of the NBA’s most recognizable faces. KIA isn’t
punishing Blake Griffin on purpose but his endorsement deal is collateral
damage in the fallout from Donald Sterling’s hateful comments. By KIA stepping
away from the Clippers and from Griffin by default, this is the sort of thing
that motivates a player to leave the team and never look back.
If there was ever a push to truly get Donald Sterling out as
owner of the Clippers, the loss of KIA may be the thing that does it.
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