Parkway Family Kia realizes that as consumers, the decision to buy and use one product over another boils down to how it looks or how it works. If we can get style and substance in the same package, that’s a recipe for customer satisfaction and corporate success. Whether choosing what to wear, where to live, or whom to marry, our selections are based on aesthetics, practicality, or a combination of the two.
That’s also true of what we choose to drive, and the 2014 Kia Optima is perfectly positioned to capture the interest of car buyers seeking an attractive and useful 4-door family sedan. Since the current version of the Optima debuted a few years ago, it has advanced from a fringe model to one of the more popular vehicles in the midsize segment.
Having spent a week driving the latest iteration, a 2014 Optima SX Turbo, it’s easy to understand why. This is a good-looking car, and for 2014, Kia updates the Optima in with tweaked styling, new wheels, and upgraded interior materials. The latest version of Kia’s UVO (Your Voice) infotainment system is available, and a new blind spot warning system is optional.
The 2014 Kia Optima is a vehicle that crosses many thresholds and blends it's owner across many different styles. It's sporty and luxurious design allows it to cross paths and stand up against some very high end vehicles in it's class. It also affords its owner this at a very reasonable cost that doesn't compare to the hefty price tags that come with competition. It also comes with some of the amazing technological advances that are industry leading. Because of this dynamic, it opens up the market for a new class of consumer. One that is able to invest in other aspects of their life and not just in paying for their vehicle's maintenance and payments.
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